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Column #1: Humblebragging for Charity? Please do.

October 23, 2016

I’m sure you’ve heard it before – or you even said it yourself: “Don’t you just hate it when people are bragging about doing charitable things?“. I had a discussion about this very topic a week ago and it got me thinking. Why is it such a bad thing that people like to talk about the charitable things they did? Personally I am a big believer in Karma and I honestly enjoy charitable activities every now and then, but currently I would be terrified to talk about it because I would instantly be stigmatized as a #humblebragger. Are you guys seriously telling me that it is more than fine to read about corrupt politics, terrorism, abuse and even superficial gossip, than to spread a positive word about trying to making a change in this world? Not having it.


Does anyone enjoy watching Peta‘s animal videos? No. But just as with humblebragging for charity – we have to raise more awareness to make a positive change in this world. Yes. It is true that some people do charitable things just so they can brag about it. But hey, that doesn’t take away that they actually did something good for this world, does it?

This has two main benefits: boosting awareness for nonprofit organizations and turning everyday people into modern-day humanitarians. And so what if they brag? Good for them — as long as it means they are actually doing something positive. Albeit in the form of donating money, volunteering, or helping a guy in a wheelchair crossing the street. We brag about everything else we do in this experience economy that we live in, so why not add charitable giving to that list?


The fact is that the lightweight interactions, minimal contributions, and the charity “humblebrags” social media allow us to make a lot of hands do a heavy job.  This brave new world allows for a new culture of well-doing, where it doesn’t take a billionaire with a checkbook silently underwriting operational costs for a charity organization to consider oneself a “humanitarian.” The fact is, we are all just a few clicks away from being micro-humanitarians. And when we take that action, we brag about it — not just to feel good about ourselves, but to inspire others to do the same. Maybe people are bragging more, but if that’s getting animal shelters the medical care they need, or helping us save the environment, then keep “humblebragging” away. We could all deal with a little extra social media clutter for the greater good.

Or even better: we should all get acquainted with being nicer to the world that we live in, so that it becomes a normal value instead of a ‘brag’. Instead of shutting down humblebragging, we should work towards making charitable activities a normal, daily activity. Who’s in?

Lots of Love,


About LynnQuanjel

Lynn likes writing, food (lots of it) and cuddling cute doggies on the street. tells the story of her life as a travelling fashion journalist and model, including all inevitable adventures that come with it.

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