“Have you ever met someone in real life been and been kinda disappointed because they were different than you expected based on their online persona? I have. More than once. More than a dozen times to be honest. I hate being disappointed. If you think your brand is just a logo or some colors or a clever tagline – you’re wrong. If you’re a blogger or small business owner, YOU are your brand.” – Elle from Wonderfelle; Digital Marketing Strategist for lipstick-wearing entrepreneurs.
Last week I already spoke about The Importance of Personal Branding, now it’s time to take it a step further! In this article I will be handing you some very practical and efficient tools to define your own personal brand. Please note beforehand that the reason I ask you to write down 10 answers for all the questions is to force you to get your creative juices flowing! This will bring you to more unique and well-thought ideas which eventually might become your business plan! Please don’t hesitate to ask help from others; they might give you insights you had never thought about before.
Step 1: Define yourself
- What are 10 of your greatest qualities?
- What are 10 things you enjoy doing most?
- What are 10 things you know a lot about?
- Are there any matching points? Or perhaps points which would combine very well together? Ask family, friends and colleagues to answer these questions for you as well, you might get surprising or inspiring answers!
Step 2: Define your value
- Name 10 different services you could offer
- Name 10 benefits people get from your service(s)
- Name 10 ways in which you are different from your competition
- Analyze your answers, did you come to new insights? Try again to combine specific points to create one or more unique service(s). Please note it’s absolutely not necessary to use all of the points you wrote down!
Step 3: Define your Target Group
- Name 10 possible target groups which could be interested in your service
- Name 10 moments when people could use your service
- Is there any service you are still missing in the market? Could you provide such a service?
- Based on your personality and your value you should find a target group which naturally suits with your brand. This way it won’t be hard to find and keep them!
BOOM there you go! If you spent some good time brainstorming on the answers of these questions, you probably found out what it is that makes you unique, what you can offer people, which people you want to offer something to and how you are different from your competition. Do I also see some business ideas popping up there? That’s the spirit of a real entrepreneur right there!
Once you established your personal brand it is also important to keep it. Here are a few things you can do to manage your personal brand:
- Be clear about the image you intend to project. If you have more than one message, you run the risk of confusing people about what you are all about.
- Make certain your brand message is consistent across all platforms.
- Back up any broad statements with objective proof. Show numbers, dates, etc. of what you have done to back up your claim.
- Keep it brief. Can you state your value proposition in 10 words or less? If not, you run the risk of being forgettable — the death knell of any brand.
- Present yourself in real life the same way as you would present yourself online – and always consistently. Otherwise people might consider the personal brand ‘fake’, which will damage your credibility.
Goodluck Lovelies! If you send me the result of your brainstorm session I would love to give it a glance and give you my feedback, we all have to help each other out right?
Lots of Love,